How do I participate?
Step 1. Browse this website. Review the Museum Store Portal to see why participating is so important and inspiring. The first year of Museum Store Sunday was a wonderful success for many of our participants. If you are considering participating in Museum Store Sunday for 2018, take a look at these statistics. For Museum Store Sunday 2017 versus the Sunday after Thanksgiving in 2016 our participants reported a:
+37% increase in museum visitors
+32% increase in store visitors
+60% increase in net sales
+23% increase in museum store transactions
+186% increase in website net sales
73% of our participants described their sales for Museum Store Sunday as having increased or significantly increased. Some of our participants noted they saw “triple digit sales increases”, “it was the best Sunday after Thanksgiving ever”.
Step 2. Fill out and submit the registration form. This step will immediately prompt you to add your institution to our global map showing all participants in Museum Store Sunday. You will receive a communication from Bullseye Locations with a log-in for you to add your contact information, select an institution category, upload your institutions logo, upload store or product images, link social media accounts and list your Museum Store Sunday Events.
Step 3. A branded and standardized marketing Tool Kit is offered here on the website for you to download. Upon registration, you will receive a password to enter the Tool Kit. Here you will find Museum Store Sunday logos, postcard templates, social media banners, a press release template, and many other assets to help in marketing Museum Store Sunday to your patrons.
Step 4. Work with your marketing department to get the word out to local publications, event sites on the web and on the Institution’s web site. Use the current press release to send to local papers or use as a template to generate your own. Reach out to membership to encourage members to participate. In the ToolKit, you will find Social Media Strategies and Marketing Resources to help you promote Museum Store Sunday.
Step 5. Post signs throughout the store, membership desk and at visitor services locations to announce the upcoming of Museum Store Sunday. Use social media to get the word out through Facebook, Instagram, Twitter and eblasts. Link your websites out to the Museum Store Sunday social media pages. See here for the approved Museum Store Sunday hashtags.
Step 6. Talk it up with your staff. Get them excited about the day by making them part of the process. Word of mouth to customers is a great way to drive visitation!
Step 7. Set a sales goal target and create a marketing strategy for the day.
Step 8. Enjoy the interaction with customers knowing that this global event is happening: we are introducing the great world of Museum Stores to an international audience!