About Museum Store Sunday

Launched in 2017, Museum Store Sunday is a global advocacy campaign that communicates the value and importance of museum stores directly to the general public. Happening annually on the Sunday of the Thanksgiving holiday weekend, Museum Store Sunday laid claim to the previously vacant day of the weekend which encompasses Black Friday, Shop Small Saturday, and further beyond with Cyber Monday and Giving Tuesday.

This year, Museum Store Sunday happens on December 1, 2024 when over 2,100 museum stores representing all fifty states and the District of Columbia, twenty five countries, and five continents will offer inspired shopping at your favorite museums and cultural institutions. While there is only one Museum Store Sunday every year, consumers are encouraged to “Shop with Purpose” and support museum stores throughout the year.