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Participant Registration


Participating is as easy as 1-2-3. Follow our three key steps to register as a participant in Museum Store Sunday. For assistance with registration, email

Please note, this information is specifically for independently operated nonprofit museum stores operated directly by their parent non-profit institution.

Step 1

Browse this website for an overview of Museum Store Sunday. The first seven years of this annual event demonstrated increased year-over-year success for many museum store participants. For Museum Store Sunday 2023 compared to the previous year, participants and and patrons reported:

  • In-store average gross sale matched or increased by 60%
  • Online sales average gross sales matched or increased by 56%
  • 88% of the participants plan to participate again in 2024
  • 75% of patrons said Museum Store Sunday made them increase their spend
  • 89% of patrons said Museum Store Sunday encourages them to shop at museum stores throughout the year

Step 2

Fill out and submit the participant registration form. This step will prompt you to add your institution to our global store locator map showing all participants in Museum Store Sunday. You will receive a communication from Bullseye Locations with a log-in for you to add your contact information, select an institution category, upload your institution’s logo, upload store or product images, link social media accounts and list your Museum Store Sunday events.

Step 3

Upon registering as a participant, you will receive a password to access the Participant Tool Kit. The kit contains the Museum Store Sunday logos, a marketing schedule and task list, social media graphics, a press release template, and many other assets to help museum stores market and communicate Museum Store Sunday to patrons.


If your institution has previously participated in Museum Store Sunday, there is no need to re-register. Click here to see if your museum is already participating. Be sure to update your hours, logo, or anything else that may have changed since you last participated. Adding your event details is also a great way to encourage patrons to visit and shop your store.

If your museum is already listed as a participant but the information and account is under a previous contact/user, simply click here to “Claim Your Listing” and update the contact information.

To register for the Online Store Directory, an exclusive MSA Member Benefit, click here.

To request a Bullseye Locations password reset, click here to log into your user account.


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