Q. Can all museum stores participate in MSS?
A. Museum Store Sunday participation is open to all nonprofit retailers whether Museum Store Association members or non-members. The only requirement is that the museum store be a nonprofit entity.
Q. Does my institution have to pay to participate in Museum Store Sunday?
Q. How will participation financially benefit my store?
A. We cannot guarantee any dollar figures, however, the first year of Museum Store Sunday was a wonderful success for many of our participants. If you are considering participating in MSS for 2018, take a look at these statistics. For Museum Store Sunday 2017 versus the Sunday after Thanksgiving in 2016 our participants reported a:
+37% increase in museum visitors
+32% increase in store visitors
+60% increase in net sales
+23% increase in museum store transactions
+186% increase in website net sales
73% of our participants described their sales for MSS as having increased or significantly increased. Some of our participants noted they saw “triple digit sales increases”, “it was the best Sunday after Thanksgiving ever”.
Q. How can vendors get involved in MSS?
A. You can partner with museums on November 25 for in-store events such as trunk shows, meet the maker, book signings, cooking demonstrations, or new product launches. You also can sponsor regional museum events. If interested, the MSS Regional Contacts can help match you with museums planning multi-venue events. And, of course, shop your local museum stores on November 25!
Q. I would like to become a member of the Museum Store Association. What should I do?
A. We welcome you to our organization. Please click here to visit the MSA website for membership information.
Q. How do I access the branding and marketing materials?
A. Once you register to participate in MSS, you will be sent the password to access the files in the Tool Kit. Additionally, upon registration, you will be sent a link to invite you to complete your listing on the Locator, including contributing images for your landing page in the Store Locator.
Q. Can I make my own products for Museum Store Sunday?
A. Yes, you can create any kind of product that will work best for your store. However, you must follow the Branding Standards and Re-Use Requirements listed on the Tool Kit.
Q. Can I alter the MSS branding to match my store?
A. No, if you plan to use the Museum Store Sunday name, logo or branding, you must adhere to the Branding Standards. You may not change the font, color, look or tag line of the official MSS branding. Great care and attention was used in the crafting of the MSS branding and it must remain consistent across all platforms and merchandise worldwide, in adherence with the Brand Standards and Re-Use Requirements.
Q. Does my museum store have to host events in order to participate in MSS?
A. You are able to host as few or as many events as you would like. How you choose to celebrate Museum Store Sunday is up to you. Here are a few ideas...
Q. How do I promote MSS to the press and on social media?
A. The press release is located in the Tool Kit. You can use it for promotional purposes in your local area. We have created a document Social Media Strategies to assist you in marketing MSS on social media. We also ask you to use the Talking Points as you are communicating with press. Once you access the MSS branding files, you can use the logo across all of your institution and store online promotions. If creating content for social media, please be sure to use the official hashtags created for MSS: #beapatron, #iamapatron, #museumstoresunday, #patronofculture, #shopmuseumstores.
Q. I still have questions about Museum Store Sunday. What should I do?
A. The Outreach Committee for the Museum Store Sunday will be happy to help you with any outstanding questions. Please reach out to the MSA representative serving your regional area. Click here for details.