How do I participate?

This information is specifically for museum stores operated directly by their parent institution. The below information will provide you with detailed step-by-step information on how to prepare yourself, your store and your staff for Museum Store Sunday. Partners will also find out how you can support and collaborate with museum stores in a successful manner for all.

Step 1.  Browse this website. The first six years of Museum Store Sunday were a wonderful success for many of our participants. If you are considering participating in Museum Store Sunday for 2023, take a look at these statistics. For Museum Store Sunday 2018 versus the Sunday after Thanksgiving in 2017 our participants reported a:

•In store average: gross sales increased by 47%; net sales by 42%

•Web sales average: gross sales increased by 126%; net sales by 79%

•Museum visitors increased by 11%

•Store visitors increased by 35%

•Transactions increased by 21%

Step 2. Fill out and submit the registration form. This step will immediately prompt you to add your institution to our global map showing all participants in Museum Store Sunday. You will receive a communication from Bullseye Locations with a log-in for you to add your contact information, select an institution category, upload your institutions logo, upload store or product images, link social media accounts and list your Museum Store Sunday Events.

Step 3. A branded and standardized marketing Tool Kit is offered here on the website for you to download. Upon registration, you will receive a password to enter the Tool Kit. Here you will find Museum Store Sunday logos, postcard templates, social media graphics, a press release template, and many other assets to help in marketing Museum Store Sunday to your patrons.

Step 4.  Work with your marketing department to get the word out to local publications, event sites on the web and on the Institution’s web site. Use the current press release to send to local papers or use as a template to generate your own. Reach out to membership to encourage members to participate. In the Tool Kit, you will find Social Media Strategies and Marketing Resources to help you promote Museum Store Sunday.

Step 5. Post signs throughout the store, membership desk and at visitor services locations to announce the upcoming of Museum Store Sunday. Use social media to get the word out through Facebook, Instagram, and Twitter, and send out e-blasts to promote the event. Link your websites to the Museum Store Sunday social media pages. See here for the approved Museum Store Sunday hashtags.

Step 6.  Talk it up with your staff. Get them excited about the day by making them part of the process. Word of mouth to customers is a great way to drive visitation!

Step 7.  Set a sales goal target and create a marketing strategy for the day.

Step 8.  Enjoy the interaction with customers knowing that this global event is happening: we are introducing the great world of Museum Stores to an international audience!

Where do I sign-up?

We are happy to add you to the growing list of participants. To add your store, institution, or organization to the Museum Store Sunday participation list, click here.